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The Desire Company


How Can Content Featuring Experts Save Your Brand Money?
Are you looking for ways your brand can save money while still connecting with and educating your potential customers? Consider...

The Desire Company
Jun 7, 20243 min read


3 Ways to Stand Out in a Digitally Literate Market
In the past few decades, the internet has transformed from a novelty to arguably the most influential landscape of our time. Everything...

The Desire Company
May 8, 20243 min read


XGC vs. UGC: Which Is Best for Your Marketing Campaign?
The internet is full of misleading information, anonymous user-generated reviews, and AI-generated content. It can be hard to determine...

The Desire Company
Apr 10, 20243 min read


Cut Through the Hype: 4 Ways to Educate Customers
If you’re promoting your brand’s new product, you want to avoid overhyping it. Without the right strategy, customers might have overblown...

The Desire Company
Apr 2, 20243 min read


4 Benefits of Explainer Videos in Product Marketing
Turning to a complete product education platform that also acts as an explainer video production company can take your product marketing...

The Desire Company
Mar 5, 20243 min read


4 Ways Using Expert Testimony Can Help Your Kitchenware Stand Out
Trying to get your kitchenware or appliances to stand out from the crowd can be a marketing challenge. What does your knife do...

The Desire Company
Feb 9, 20243 min read


4 Tips for Generating FTC-Compliant Reviews and Content
The Federal Trade Commission continues to crack down on fake reviews. These false reviews erode brand trust and can mislead consumers, so...

The Desire Company
Feb 6, 20243 min read


Effectively Marketing a New Product Online: Dos and Don’ts
There’s nothing quite as exciting as launching a new product or service. Taking that next step presents enormous opportunities for your...

The Desire Company
Jan 5, 20243 min read


Deinfluencing, the FTC, and How to Capitalize on Expert Influencers
Millennials and Gen Z consumers are no longer satisfied with influencer culture. Instead, they are quietly unfollowing social media...

The Desire Company
Dec 12, 20233 min read
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