A potential customer hears about your product from a friend. They head to the store, buy it, and find out they don’t know how to use it....

Consumer trust and confidence in your product is hard to earn. In a sea of options, consumers don’t know which brand to trust, and the ...

The FTC is proposing a ban on fake reviews. This new rule would stop marketers from using fake reviews, suppressing honest negative...

Nearly anyone can post a product review video. The question is whether they are credible. The reviewer may not have the experience to ...

Shopping for clothing online can be a challenge for any customer. Finding the right fit, imagining how to style a specific piece, and ...

Everywhere you go on social media, influencers are hyping up products. But do they really use them? That’s a question younger ...