Turning to a complete product education platform that also acts as an explainer video production company can take your product marketing...

Trying to get your kitchenware or appliances to stand out from the crowd can be a marketing challenge. What does your knife do...

When you’re looking for product review services to showcase your brand’s product, you might be deciding between influencers and experts....

Introducing your brand’s spring collection can be stressful. It’s a whole new season with a whole new set of products you want to...

The Federal Trade Commission continues to crack down on fake reviews. These false reviews erode brand trust and can mislead consumers, so...

Anyone on a fitness journey knows what it’s like to be bombarded with content that doesn’t feel authentic. You can see right through it,...

If you want to get into the minds of savvy skincare consumers, you have to know what they need and expect from your brand and products....

Launching a new tech product isn’t as simple as saying, “come and get it.” New technology can change your customers’ lives, but only if...

There’s nothing quite as exciting as launching a new product or service. Taking that next step presents enormous opportunities for your...

Millennials and Gen Z consumers are no longer satisfied with influencer culture. Instead, they are quietly unfollowing social media...

Nearly a third of online customer reviews are deemed fake. Retail sites are clogged with obviously fake reviews that do nothing but pad ...

With every new year comes new marketing opportunities. It’s the perfect time to kick off a new campaign or supplement your current ...

Consumer trust and confidence in your product is hard to earn. In a sea of options, consumers don’t know which brand to trust, and the ...

It’s not even Black Friday, but it’s time to put your holiday marketing plan into action. From finalizing the campaign plan to creating...

One of the best marketing tools on a product page is an explainer video. It’s a game-changer that offers a wealth of benefits that will ...

Black Friday may still seem like a long way away, but it will be here before you know it. That means it’s time to start preparing....

The FTC is proposing a ban on fake reviews. This new rule would stop marketers from using fake reviews, suppressing honest negative...

Standing out in the tech industry has become more challenging as the years go on. With all sorts of new products being released every...

Trust might be the single biggest factor in gaining new customers in the digital age. If your brand does not have credibility, consumers...

One of the best strategies you can use for your product promotion efforts is to produce videos featuring your products. You might even ...