Thanks to an escalating rate and the cost of product returns, brands and retailers face a significant challenge. The financial and...

Kitchenware is a challenging industry to break into, and proving your product is better than competitor offerings can be the biggest...

The #deinfluencing movement has made one thing clear: Recommendations from any lifestyle or beauty influencer aren’t the seal of approval...

In the past few decades, the internet has transformed from a novelty to arguably the most influential landscape of our time. Everything...

The internet is full of misleading information, anonymous user-generated reviews, and AI-generated content. It can be hard to determine...

Helping your tech products stand out from the crowd can be challenging. With a sea of gadgets and gizmos to contend with, you need the...

Summer is still on the horizon, but it will be here sooner than you think. It’s already time to start marketing your summer product...

If you’re promoting your brand’s new product, you want to avoid overhyping it. Without the right strategy, customers might have overblown...

Using celebrities to market your product seems like it would be a great way to build interest. Celebrities can use their star power, much...

In a world filled with fitness equipment, how can you make sure your new products stand out? You need to connect with potential...

Marketing has shifted in recent years. There’s been a lack of enthusiasm for influencer partnerships, and trust matters more than ever....

Turning to a complete product education platform that also acts as an explainer video production company can take your product marketing...

Trying to get your kitchenware or appliances to stand out from the crowd can be a marketing challenge. What does your knife do...

When you’re looking for product review services to showcase your brand’s product, you might be deciding between influencers and experts....

Introducing your brand’s spring collection can be stressful. It’s a whole new season with a whole new set of products you want to...

The Federal Trade Commission continues to crack down on fake reviews. These false reviews erode brand trust and can mislead consumers, so...

Anyone on a fitness journey knows what it’s like to be bombarded with content that doesn’t feel authentic. You can see right through it,...

If you want to get into the minds of savvy skincare consumers, you have to know what they need and expect from your brand and products....

Launching a new tech product isn’t as simple as saying, “come and get it.” New technology can change your customers’ lives, but only if...

There’s nothing quite as exciting as launching a new product or service. Taking that next step presents enormous opportunities for your...